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The Hottest Fashion Party Hits Mumbai!

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Indians have always taken pride in their fashion variety, combining the traditional and modern. It was only a matter of time until this indulgence was captured by Vogue by bringing the biggest fashion party to town. The epicenter of the party was the Palladium Mall, bathed in fuchsia, and brimming with excitement!

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The who’s who of the fashion world and the Bollywood film industry were seen enjoying the shopping experience. And of course, they were dressed in their stylish best.

The Monochrome trend with a pop of neon seemed to have caught on with the fashionistas at the event.

I managed to catch up with the Vogue Fashion Director – Anaita Shroff Adajaina herself who was looking graceful in black. She was excited by the whole experience and was happy that Vogue could provide such a fun platform for designers, shoppers and high-end luxury brands alike. She was particularly excited about Vogue’s fashion/art installation ‘The Black Clutch Project’ which definitely caught my fancy too.

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Anaita Shroff Adajania, Vogue Fashion editor (right, in black)
at the Steve Madden store enjoying her shopping experience

The installation boasted of all the top designers, giving us their versions of the Black Clutch. These ranged from the artistic, to the crafted to the bold and eccentric. From Shantanu & Nikhil to Krishna Mehta to Abu Jani and Sandeep Khosla, each clutch was a work of art in itself.

 

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My favourite of the lot though was this statement clutch by Abu Jani & Sandeep Khosla along with the detailed one by Sabyasachi. These would be a perfect addition to the outfits for any Great Indian Wedding.

 

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The globe-trotter in me loved the Shantanu & Nikhil clutch which was understated yet elegantly modern.

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Gaurav Gupta had me in splits with his quirky sense of style and humour

 

 

Anita Dongre was there at her store and her collection this year was inspired from the traditional art of block printing. Needless to say, fashionistas were lining up to get their very own customized block-printed scarves. I love that Anita’s designs have something for every Indian woman. Her cuts and fits keeping the Indian woman’s body-type in mind, and her label is quite popular for this very same reason.

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And no fashion party is complete without our share of Bollywood celebrities whose style is closely followed.

We managed to catch up with quite a few of them and ‘Of Wit & Will’ readers will recall seeing some of them from our exclusive coverage of the Lakme Fashion Week.

 

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Supermodel Carol Gracias was all smiles and in her stylish casual best

 

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These 2 ladies definitely had the crowd around them – Singer Anushka (L) and
Actress Amrita Puri (R)

 

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Rapper Hard Kaur (Centre) had fans coming her way as soon as she entered.
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Bollywood’s latest heartthrob, Varun Dhawan, managed to make it in amidst swarms of screaming women. Last heard a few of them fainted too. The stylish man made quite the entrance and charmed everyone including yours truly!

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My only thought at the end was that we need more of these fashion events to promote the sheer range of styles that a modern Indian woman has hidden away in her wardrobe. A style sensibility for every occasion that is both unique and distinct – be it traditional couture, bridal, modern or vintage – Indian women have constantly adapted and made the most of global fashion. After all, we are the land of the Maharaja and Maharani – the kings and queens – luxury and style have always been part of a living legacy that has now transcended beyond royalty.


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