Surprises are never hard to come by during New York Fashion Week, but yesterday’s “user generated” debut from VFiles was a true departure from the traditional runway experience.
From the crowd clad in mesh dresses and pleather to the bass-heavy rap music playing over the speakers, the show felt more like a club scene than a runway.
Launched in 2012, VFiles is an online platform for designers and fashion enthusiasts alike. The site attracts more than 1.4 million users each month and has become synonymous with an emerging fashion subculture that is young, gritty, and bizarre (in a chic way, of course).
The debut runway show featured the work of three young designers selected from a competition held on the site. “There is such a huge gap between the established designers and the young designers who are starting to attract big audiences and traction in the Internet community — and we wanted to give these younger, newer designers a voice in a traditional context,” explained the site’s founder, Julie Anne Quay.
Highlights from competition winners Sam McWilliams, Steven Tai, Elizabeth Ammerman, and Eric Schlosberg included 90’s style sweatshirts, rhinestone encrusted headscarves, and sheer, billowy frocks. ”Fashion is missing a ‘weird’ element,” said Ammerman to Style.com, “And VFiles introduces that.”
For a full review of the debut VFiles runway show, head to Style.com
Also look at our New York Fashion Week Spring/Summer 2014 picks.